Marketing in a Nutshell
Marketing is the art of building a bridge between where your prospect is and where they want to be.
And I'm going to show you exactly how to do it.
In my opinion Paul is the best marketing mentor in this country. Thanks to his guidance, I have been able to create marketing tools and campaigns that have helped me win lots of high value clients. My only regret is I didn't find him earlier.
Valerie De Silva, Owner, Together Forever Wedding Planners
The 90 Day Marketing Program
That Changes Everything!
A Proven Formula to Help You Accelerate Success and Reach Your Goals Faster.
Message
Craft your single focused customer centric message. Capture the attention of your Ideal Customer and become the Expert Voice in your niche.
Materials
Design marketing materials with real viral potential. Write copy that people are eager to consume. Create email campaigns that nurture and convert.
Methods
Turn your website into a lead generation machine. Amplify your expertise by maximising exposure to your ideas in all forms of media.
Uwe Jacobs
Here's how it works...
The first goal of the program is to awaken the marketer within!
To help you shift the focus of your marketing from what you do, to who you serve.
Inside the program you'll discover that participating in an endless stream of self-promotion is a waste of your time and money.
The 90 Day Marketing Makeover offers you an alternative path.
This carefully craft program teaches you how to communicate your talent effectively.
How to attract the attention of your ideal customers and systematically convert them into clients and fans.
The program is divided into three main phases. With each phase building on the next.
By the end of this 90-day journey you will have refined your messaging, built multiple marketing assets and discovered how to amplify your expertise to the world.
And I will be there guiding, coaching and encouraging you every step of the way.
If you're ready for a Marketing Makeover.
Apply today for a Free 30-minute strategy call to see if you are a good fit for the program.
To help you shift the focus of your marketing from what you do, to who you serve.
Inside the program you'll discover that participating in an endless stream of self-promotion is a waste of your time and money.
The 90 Day Marketing Makeover offers you an alternative path.
This carefully craft program teaches you how to communicate your talent effectively.
How to attract the attention of your ideal customers and systematically convert them into clients and fans.
The program is divided into three main phases. With each phase building on the next.
By the end of this 90-day journey you will have refined your messaging, built multiple marketing assets and discovered how to amplify your expertise to the world.
And I will be there guiding, coaching and encouraging you every step of the way.
If you're ready for a Marketing Makeover.
Apply today for a Free 30-minute strategy call to see if you are a good fit for the program.
Inside the Marketing Makeover...
This is a guided training program where you have access to unlimited support throughout the entire process.
Each week we tackle a new lesson allowing you time to adopt and apply the ideas to your business.
Generating faster results for you!
By focusing time on marketing each week you not only grow your income...
You develop a HABIT of making marketing a priority.
Whether you have an existing list of prospects and clients or are starting from scratch...
You will create a compelling message and build marketing tools that Capture Leads and Convert Sales.
Within 90 days you can have a powerful marketing system operating inside your business.
If you want to generate more sales, increase revenue and have more impact, apply today.
Each week we tackle a new lesson allowing you time to adopt and apply the ideas to your business.
Generating faster results for you!
By focusing time on marketing each week you not only grow your income...
You develop a HABIT of making marketing a priority.
Whether you have an existing list of prospects and clients or are starting from scratch...
You will create a compelling message and build marketing tools that Capture Leads and Convert Sales.
Within 90 days you can have a powerful marketing system operating inside your business.
If you want to generate more sales, increase revenue and have more impact, apply today.
Module 1. Message
30 Days
30 Days
Our launch point is to design a message that grabs attention and helps you stand out in your niche.
We will explore who your ideal customer is and begin to craft a message that resonates with them.
By the end of this module you will have:
We will explore who your ideal customer is and begin to craft a message that resonates with them.
By the end of this module you will have:
- Developed your marketing mindset.
- Created a clear picture of your ideal customer avatar.
- Identified your Unique Outcome Proposition (UOP).
- Built your HOOK Statement - a short paragraph that helps you communicate your point of difference.
- Clarified your niche and expert position.
- Be able to confidently add value in the marketplace.
Module 2. Materials
30 Days
30 Days
It's time to start building marketing materials with REAL viral potential. Powerful pieces that will convert prospects into leads and leads into clients.
Each week we will commence working on a new marketing asset. Each offering you the ability to cut through the noise and win the attention of your target audience.
By the end of this module you will have:
Each week we will commence working on a new marketing asset. Each offering you the ability to cut through the noise and win the attention of your target audience.
By the end of this module you will have:
- Created your own Killer Brochure, to help promote one of your primary solutions. You'll discover how to turn a general brochure into a MUST read document.
- Designed a Lumpy Mailer. As your prospect inbox fills up, we'll design a mailer that demands attention and connects with your best buyers.
- Built your Lead Magnet. List building is a crucial part of lead generation and you will create a compelling lead magnet to capture leads consistently.
- Crafted your automated email welcome sequence. We will guide you through the process of writing a six-step nurture sequence to help you convert more leads into customers.
- With these new marketing assets locked and loaded in your business, you will see an immediate up-tick in the number of leads you generate and customers you create.
- You'll wonder how you ever did business without them.
Module 3. Methods
30 Days
30 Days
With a finely tuned Message that resonates with your ideal customer now in place, and armed with a collection of powerful marketing Materials that help capture and convert sales – it's time to move to the final phase of the journey and begin to Amplify your Expertise to the world.
By the end of this module you will have:
By the end of this module you will have:
- Transformed your website into a carefully scripted lead generation machine. By applying the lessons learnt, we will sharpen the messaging and the ability to compel action from your web visitors.
- Developed a Social media strategy. It's time to get serious about your social channels. We will create a Theme, a messaging calendar and clear connection between your expertise and the content you promote.
- Created media releases to win lots of free coverage. We will amplify your expertise by creating media releases that get published and increase awareness of you and your expertise.
- Implemented a range of simple but powerful marketing principles that help reduce friction points for your prospects and maximise conversion.
- Built a comprehensive marketing system. Have the confidence to adjust the volume at any time and increase or decrease the flow of leads at will.
- Said good-bye to guesswork, confusion and stress.
"I can't recommend your program highly enough. I followed the step by step process you taught us. I am astounded at how successful it was! Your program has paid for itself at least 15 times over. Thank you so much."
Warwick Merry
Growing a business is hard.
Let's get real.
Tell me if this sounds familiar:
You are an intelligent person - you've read the books, heard the podcasts, attended the programs.
You've listened to all the advice about how to grow your small but mighty business.
You are not afraid of hard work, in fact your working harder now than ever trying to get your business to fire.
Despite all your efforts you feel closer to burn out than you do success.
You know you're talented at what you do. Given the chance to work with customers, you know they will walk away raving about the quality and impact of your service.
So why is it so Damn Hard?
The answer is, you have not awakened your inner marketer.
You've been busy trying to convince people to buy from you, and watched on as competitors who YOU KNOW are less talented win all the business.
You are tired, frustrated, confused and worst of all starting to doubt whether you are really as talented as you thought.
Well let me stop you right there!
The problem is NOT with you. It's with your marketing.
You thought marketing was about promoting YOU, what you do and how well you do it.
It's NOT.
Marketing, GOOD marketing, is about ONE thing!
Your customer.
The reason 96% of businesses ultimately fail is not due to a lack of talent. It's because they burn out. They were exhausted from the constant battle to attract customers.
But it doesn't have to be that way.
The 90 Day Marketing Makeover helps put an end to the confusion of what to say, how to promote and what you need to do to grow your business.
It puts the odds back in your favour.
Here's what you walk away with after 90 days.
Let's get real.
Tell me if this sounds familiar:
You are an intelligent person - you've read the books, heard the podcasts, attended the programs.
You've listened to all the advice about how to grow your small but mighty business.
You are not afraid of hard work, in fact your working harder now than ever trying to get your business to fire.
Despite all your efforts you feel closer to burn out than you do success.
You know you're talented at what you do. Given the chance to work with customers, you know they will walk away raving about the quality and impact of your service.
So why is it so Damn Hard?
The answer is, you have not awakened your inner marketer.
You've been busy trying to convince people to buy from you, and watched on as competitors who YOU KNOW are less talented win all the business.
You are tired, frustrated, confused and worst of all starting to doubt whether you are really as talented as you thought.
Well let me stop you right there!
The problem is NOT with you. It's with your marketing.
You thought marketing was about promoting YOU, what you do and how well you do it.
It's NOT.
Marketing, GOOD marketing, is about ONE thing!
Your customer.
The reason 96% of businesses ultimately fail is not due to a lack of talent. It's because they burn out. They were exhausted from the constant battle to attract customers.
But it doesn't have to be that way.
The 90 Day Marketing Makeover helps put an end to the confusion of what to say, how to promote and what you need to do to grow your business.
It puts the odds back in your favour.
Here's what you walk away with after 90 days.
- A crystal clear message to communicate what you do.
- Clarity of your ideal customer and how to reach them.
- The niche you can dominate and become famous in.
- Confidence in your unique ability and positioning.
- Marketing materials that effectively position you as an expert.
- The ability to consistently capture quality leads.
- A sequential email marketing system that works on autopilot to nurture prospects.
- A website that acts as a genuine lead generator.
- The ability to increase the volume of leads you need by amplifying your expertise at will.
- The habit of working on your marketing as a priority instead of a backburner activity.
- A new mindset that fuels your decision making and steers your business.
- Absolute confidence in your ability to make your business a success.
How We Get Results
This program comes with a high level of support.
Every week we have a group coaching call. Paul checks your progress and review what you have created to ensure you maintain momentum.
In between sessions there is an exclusive members only forum where you can ask questions 24/7 and get fast answers, from Paul and others.
When you join you are not only embarking on a program, you are stepping into a genius network.
A cohort of savvy entrepreneurs all with different strengths all helping each other to find answers and accelerate success.
Who Is This Program For?
This program comes with a high degree of accountability and is designed for people who are serious about growing their business.
We don't offer magic bullets or get rich quick ideas. This is a proven formula for success that when applied will have a significant impact on your results.
If you are ready to awaken the marketer within, then this program offers you a pathway to building the business you've always dreamed of.
What you Need To Do Next?
The first step is to book a 30-Minute Strategy Call. It's a chance for us to figure out if you are a good fit for the program and it is a good fit for you.
That's right. There's nothing to buy on this page.
What I've learnt from nearly two decades of growing business' is to be VERY SELECTIVE about who we work with.
It's a principle I teach all my clients. "Everyone is not your customer".
Before I say YES I must be certain I can add massive value to your business. That it has genuine growth potential. And you are FULLY committed to embracing the Marketing Makeover formula.
So, if you have a serious desire to get your business growing and prospering anf if you are willing to listen and apply what you learn...
Then I would welcome the chance to talk to you.
To learn all about you, your expertise and to map the potential of your business.
Ready to Awaken the Marketer Within and advance your business?
This program comes with a high level of support.
Every week we have a group coaching call. Paul checks your progress and review what you have created to ensure you maintain momentum.
In between sessions there is an exclusive members only forum where you can ask questions 24/7 and get fast answers, from Paul and others.
When you join you are not only embarking on a program, you are stepping into a genius network.
A cohort of savvy entrepreneurs all with different strengths all helping each other to find answers and accelerate success.
Who Is This Program For?
This program comes with a high degree of accountability and is designed for people who are serious about growing their business.
We don't offer magic bullets or get rich quick ideas. This is a proven formula for success that when applied will have a significant impact on your results.
If you are ready to awaken the marketer within, then this program offers you a pathway to building the business you've always dreamed of.
What you Need To Do Next?
The first step is to book a 30-Minute Strategy Call. It's a chance for us to figure out if you are a good fit for the program and it is a good fit for you.
That's right. There's nothing to buy on this page.
What I've learnt from nearly two decades of growing business' is to be VERY SELECTIVE about who we work with.
It's a principle I teach all my clients. "Everyone is not your customer".
Before I say YES I must be certain I can add massive value to your business. That it has genuine growth potential. And you are FULLY committed to embracing the Marketing Makeover formula.
So, if you have a serious desire to get your business growing and prospering anf if you are willing to listen and apply what you learn...
Then I would welcome the chance to talk to you.
To learn all about you, your expertise and to map the potential of your business.
Ready to Awaken the Marketer Within and advance your business?
Thanks for taking the time to read this information. I look forward to the opportunity to speak with you soon.
Wishing you continued success,
All the best,
Paul.
P.S. In case you're one of those people (like me) who skims the information and prefers to skip to the end of the page, here's the deal:
Wishing you continued success,
All the best,
Paul.
P.S. In case you're one of those people (like me) who skims the information and prefers to skip to the end of the page, here's the deal:
I'm offering you a 30 minute strategy session where I'll outline how to have more impact in the world with what you do...
The strategy session is FREE.
Click to apply for your free strategy session now.